TOSI Appoints Kevin Rutherford as CEO, Ushering in a New Era of Mission-driven Growth
Tosi, an innovative food brand known for its USDA Organic-certified, gluten-free, and vegan snacks, proudly announces the appointment of Kevin Rutherford as Chief Executive Officer. A former board chair and seasoned leader in the consumer packaged goods space, Rutherford brings a dynamic vision centered on purpose, simplicity, and innovation to propel Tosi into its next phase of growth.
With a mission to bring real, nutrient-dense food back to consumers, Rutherford’s leadership will focus on addressing the growing demand for unprocessed, simple ingredients that prioritize health and well-being. “Tosi is about what truly matters: getting back to basics with clean, nutrient-dense foods and building a community and culture that lives and breathes this mission,” said Rutherford.
“In a world saturated with ultra-processed ingredients and supplement stacking, we’re here to simplify nutrition and provide products that resonate with consumers seeking authenticity and purpose.“
Tosi’s rapid growth—with sales increasing 300% over the past few years—is a testament to its unique position in the market, fueled by shifting consumer buying habits toward less processed, clean-label foods. Under Rutherford’s leadership, the company aims to reignite its true brand purpose: simplifying nutrition and delivering real, nutrient-dense products that align with its mission of “what truly matters.” “Consumers are looking beyond the overused term ‘better-for-you,’ and Tosi is that—a product that is distinctive and differentiated,” noted Rutherford.